PENATAAN KAWASAN PASAR PROYEK BEKASI

VISION
To transform the Pasar Proyek area into a historical tourism destination that highlights the cultural values of Bekasi City.

STRATEGY

1. Endorse Local Attractions – Utilize existing features within the Pasar Proyek area—such as Hok Lay Kong Temple, the Bekasi River Monument, street vendors, and the nostalgic atmosphere of old Bekasi—to attract visitors.
2. Celebrate Diversities – Organize regular events (weekly, monthly, annually) to showcase new attractions that reflect the cultural diversity of the Pasar Proyek area and Bekasi as a whole.
3. Pedestrian-Oriented Design – Provide high-quality pedestrian facilities and use them as platforms for social and cultural activities.
4. Art and Creativity – Incorporate art and creativity as tools to build a positive image for Bekasi’s historical tourism destinations.

IMPLEMENTATION

1. Façade Design – In general, the building façades are already in good condition; however, improvements are needed in the arrangement and design of signage.
2. Color-Coded Gates – Design entry gates with distinct colors to highlight the unique character of each sub-area within the site.
3. Mayor Oking and Friends – Transform pedestrian walkways into an urban gallery themed around the history of Indonesia’s independence struggle, with a focus on the people of Bekasi.